Geospatial Professional Network Branding

NeigerDesign partnered with the Geospatial Professional Network (GPN) to transform its brand from the Urban and Regional Information Systems Association (URISA) into a modern, inclusive global network for GIS professionals. Through research-driven strategy and stakeholder engagement, we developed a cohesive visual identity—including a new name, logo, tagline, and brand architecture. The logo symbolizes global connectivity, professional growth, and the power of data. We also crafted a strategic brand launch to ensure a seamless transition across digital, print, and event platforms, positioning GPN as a leader in the geospatial industry.