Evanston Public Library Rebrand

Evanston Public Library sought a brand refresh to better reflect its evolution from a traditional "book" library to a modern hub for learning, connection, and community engagement. NeigerDesign developed a dynamic new brand identity centered around an open door symbol, formed from tangram shapes to represent accessibility, opportunity, and discovery. The refreshed brand was implemented across a range of materials, ensuring a cohesive and engaging presence in both digital and print spaces. This rebrand empowers EPL to connect more effectively with its diverse community while maintaining consistency across all touchpoints.