Tessera Ad Campaign

Tessera Noncognitive Assessment System is an all-in-one, multifaceted assessment system that gives junior high and senior high school students, parents, teachers, and schools a comprehensive view of noncognitive skills and character strengths.

Research shows that noncognitive skills and character strengths—also referred to as social and emotional learning (SEL) factors—strongly predict academic achievement, career success and lifelong well-being. Many studies find that these attributes contribute as much or more than academic skills in helping students succeed. Tessera was developed by the Center for Innovative Assessments at ProExam, an independent, not-for-profit organization.

New Brand, Tough Market, Smart Methods

A case study on launching an educational tool.

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