CLD Website

The Certified Lighting Designer (CLD) certification is the first evidence-based certification in lighting design in the world.

The website is designed to use simple messaging and award-winning lighting design photographs to present the benefits of becoming a CLD and to motivate qualified lighting designers to apply. The integrated marketing materials all contained a strong call to action to draw people to the website.

Branding a Credential: Lighting the Path for Brand Success

Discover how we helped the International Association of Lighting Designers (IALD) develop an internationally recognized benchmark of performance.

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