CLD Family Look
The Certified Lighting Designer (CLD) certification is the first evidence-based certification in lighting design in the world. A strong brand identity and engaging marketing materials with targeted messaging were strategically designed to create brand awareness and motivate qualified lighting designers to apply for this new certification.
The Certified Lighting Designer (CLD) certification is the first evidence-based certification in lighting design in the world. A strong brand identity and engaging marketing materials with targeted messaging were strategically designed to create brand awareness and motivate qualified lighting designers to apply for this new certification. The integrated marketing program included website, brochures, email blasts, multiple-hit direct mail and trade magazine advertising.
International Association Of Lighting Designers Certified Lighting Designer
Branding a Credential: Lighting the Path for Brand Success
Discover how we helped the International Association of Lighting Designers (IALD) develop an internationally recognized benchmark of performance.
-
1515 Sherman Avenue
Evanston, IL 60201 -
This email address is being protected from spambots. You need JavaScript enabled to view it.
