In the growing world of investment banking, Billow Butler takes the high road and unmistakably rises above the crowd. The "journey" metaphor creates the context in which to differentiate Billow Butler. It enables them to stand out in their approach to guiding middle-market enterprises through the transformational sale, acquisition and recapitalization processes.
We added a dash of fun to the serious business of mergers and acquisitions when Billow Butler announced their merger with a strategic partner. The die-cut tri-fold opened to transition the message from "merger" to "merged" to "emerged," revealing the new bigger, better, Billow Butler.
Appealing to the brightest minds seeking creative investment banking opportunities, this ad series contributed to the ongoing development of Billow Butler's strong, cohesive brand.